Cameron Mericle is not your typical law firm so they needed an atypical logo. Namely, a ‘friendly’ logo. Keywords to describe them — passionate, creative, caring — not what one normally associates with a law firm. Their simplified approach to their practice saves their clients time, money and aggravation. Using the essence of the letters ‘CM’ in the form of the classic column in a contemporary way, they are clearly set apart from their competitors. Each partner has their own color which also speaks to their uncommon approach to law.
Project • Logo
Client Cameron Mericle PA
Nanette is a storyteller and she wanted her logo to express her fun-loving, creative spirit. The bright colors, and combination lightbulb and pen image echo her company name. We went through many fonts before deciding to use her handwriting for the lettering. After all, she is a writer.
This start-up needed to come out of the gate with a bang. When Katherine and I met she envisioned a very traditional approach to her brand. It didn’t take long to convince her that what she did for her clients was anything but traditional and that she needed a bold symbol to convey that. Since Katherine’s message is ‘breakthrough change’ I highlighted ‘U CHANGE’ within the company name to drive it home plus it makes the unusual spelling of her name memorable.
Farquhar Change Associates
Spunkwear began as a home business that expanded quickly into a warehouse operation. A local factory produces Sheilah’s fabulous line of sport and everyday clothing for women and children. The logo was intentionally designed for the “S” to become the company’s biggest brand recognition. It worked! Their sales are up 50% from last year and climbing!
Project • Logo / Branding
• Print materials
• Social Media
Cedar Ridge needed to rebrand itself to reflect its contemporary message. The church is located on an organic farm which provides produce that the church gives to local shelters. To express the church’s deep connection to the land and the idea of growth we used tree imagery for the logo. The trunk forms a subtle cross that is assymetrical to reflect the imperfect nature of humans. The “fruitful” branches are reminiscent of the crown of thorns and evoke the image of growth.
When a friend asked me to create a logo for her jewelry company I couldn’t wait to get started. Formerly an architect who worked on designing skyscrapers in NYC, she immediately fell in love with this “architectural” yet fanciful logo.
Client Ilana Holloway
Molly and Charles were expanding their music school and wanted a contemporary look with a traditional flair. After I had presented concepts, Charles admitted he was going to tell me “Do anything you want, but don’t use a cherry.” However, both musicians loved the concept and Charles was glad he kept his thoughts to himself!
Client Cherry Valley Music
Life Music produces music CDs that help Alzheimer’s patients and their families. This start-up needed a brand that was cheerful and uplifting. The hand-drawn bird naturally elicits the feeling of music and gives a softness to the image.
Client Life Music
Realtor, shmealtor, they all look the same, right? Carolyn wanted me to make her “stand out” from her competitors. With a slightly feminine, sophisticated look, we decided to use black and white instead of the usual, garish color combinations some realtors use. Her business cards are printed on a rich paper stock, that, combined with the clean design, appeals to her upscale clients. The fleur de lis adds a delicate, architectural flair that appears as a design element in all of her marketing materials.
Project • Logo / Branding
• Letterhead System
• Direct Mail